A New State Of Energy.

A New State Of Energy.

A woman with long, wavy brown hair holding a white 'NOVA' can She is wearing a cream-colored crop top, beige high-waisted pants, and a black leather jacket draped over her shoulders. She has a confident expression and poses against a gray background.

ABOUT | NOVA

NOVA was created with a simple idea: energy could feel better, look better, and fit more naturally into everyday life.

We’re building a new kind of wellness beverage around intentional energy, thoughtful design, and the moments that make up your day.

ENERGY,
REIMAGINED.

NOVA began with a simple question: why does energy have to feel like an energy drink?

We saw an opportunity to create something more considered — a beverage shaped by wellness, culture and the way people actually live.

What started as an idea is becoming a new approach to everyday energy.

THE ORIGIN | 001

Design sketches and material samples for a canned beverage, labeled 'NOVA,' with keywords such as 'clean energy,' 'wellness,' and 'performance,' surrounded by fabric swatches, photos, and a pen.
A table displaying several cans of NOVA energy drink, some sketches and plans for a can design, sample materials, and printed photographs of tropical scenery.
Several cans of NOVA energy drink with condensation on a granite desk, alongside a glass of water, a black pen, a notebook with black and white photos and words about NOVA, a laptop, a black and white photo of palm trees, and various textured samples.

BUILT FROM
A DIFFERENT
POINT OF VIEW.

THE PROCESS / 002

THOUGHTFULLY DEVELOPED. INTENTIONALLY DIFFERENT.

NOVA is being developed from the ground up — from formulation and flavor to packaging, materials and the experience surrounding it.

Six cans of NOVA sparkling energy drinks in different flavors, including White Peach, Crisp Apple, Wild Berry, Cucumber Mint, Tropical Blend, and Coconut Berry.

Every decision is considered with one goal: creating energy that fits naturally into the way people actually live.

BUILT WITH INTENTION.

NOVA | PALM BEACH | 003.

BORN IN PALM BEACH.
BUILT FOR EVERYWHERE.

Where wellness, movement,
design and culture meet.

NOVA was founded by Sam Schulenburg with a simple ambition: create a different kind of energy brand—one shaped as much by wellness, design and culture as the product itself.

What began as an idea in late 2025 is being built one detail at a time, with a focus on creating something people want to make part of their everyday lives.

THE FOUNDER | 004

- SAM SCHULENBURG
FOUNDER, NOVA

NOVA founder, Sam Schulenburg, holding a can of NOVA, clean sparkling energy drink toward the camera, with a plain light-colored background.

NOVA | A New State Of Energy.

NOVA | A New State Of Energy.

THE NEXT STATE | 005

A close-up of a NOVA clean, sparkling energy drink, Featured in our Everyday Series.

THIS IS ONLY
THE BEGINNING.

NOVA is being built for what comes next.
New products. New places. New states of energy.

NOVA™ / PALM BEACH, FL / ESTD 2026